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A History of the youngest and oldest brand.
Created in 1873, Levi's® jeans are the original, authentic jeans. They are the most sucessful, widely recognised and often imitated clothing products in the history of apparel. Over successive generations, Levi's® jeans have captured the attention, imagination and loyalty of diverse individuals.

As the inventor of the category, the Levi's® brand continues to define jeanswear with the widest range of products available, from quitessential classics such as the famous Levi's® 501® Orginal jean, to favorite fits and styles in the Red Tab™ and premium collections.

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Now is Our Time to Go Forth and shape the world with a hopeful and optimistic sense of possibility.

Levi's® Curve ID™ celebrates the democracy of jeans. It's about shape, not size! The innovative fit system from Levi's® proves that jeans should fit you and not the other way around.

Levi's® "Legacy" is a film about everyone's potential to infuse the world with hope, creativity and progressive change. Your life is your life to make of it what you will. Go Forth!

The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

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